SimpleVue for Medical Device Manufacturers
Market Intelligence through the SimpleVue platform helps leading Device Manufacturers target Healthcare Providers nationwide and determine the market areas they should prioritize based on population health risk factors, population characteristics, and market conditions.
Proving market potential has shown to be an invaluable asset during the sales process and has also allowed for a new revenue stream – bundling device sales with strategic marketing plans.
Understand Population Health Risks
Our ability to identify risk profiles and behaviors of the population allows Device Manufacturers to prioritize markets where their products will have a high demand and impact. By narrowing in on things like smoking habits, medication usage patterns and exercise habits of the population, manufacturers are able to learn about lifestyle behaviors of the people that live in an area. Additionally, continuously updated projection data provides vital information about how the market will change in the future.
Target Healthcare Providers
Being able to quickly understand the density of Healthcare providers in an area and locate the providers serving the most ideal mix of patients for their product allows Device Manufacturers to target the Providers who have the highest likelihood of becoming customers. Additionally, the SimpleVue platform arms our clients with data to prove the market potential and ROI potential of their products.
For Device Manufacturers
“We were able to target new markets for our product after using The Bestige Group’s customer profiling services.”